MAC and Trade to Host PRIME – Produced in Montserrat Expo

The Montserrat Arts Council and the Trade and Quality Infrastructure Division, Office of the Premier have joined forces to host an- event dubbed, P.R.I.M.E-Produced in Montserrat Expo.

PRIME is the designated marketplace for all things produced in Montserrat. It is the ideal platform whereby locally created goods and services are given the spotlight treatment. This spotlight empowers businesses to:
 Market their products to a wider cross-section of the population and gain added exposure
 Fuel and expand revenue and sales opportunities
 Network with other entrepreneurs and businesses
 Build customer relations and engage with customers and;
 Demonstrate the functionalities of their goods and/or services

PRIME 2021 will be held during the Calabash Week of Activities and is scheduled for Friday 23rd and Saturday 24th July, 2021. The event will be hosted at the Montserrat Cultural Centre from 9am to 6pm daily.

A colorful cluster of industries will be represented at PRIME to include: arts and craft, agro-processing, horticulture and the creative industry, amongst others. To provide a more engaging outlook to the event, there will be live product demonstrations across the 2 days. It’s an opportunity to connect with the vendors and reveal some behind-the-scenes- footage as to how their products are made and/or how they should be used.

The event will commence with a brief opening ceremony comprising brief remarks from the Hon Premier and Permanent Secretary, Office of the Premier. PRIME will then culminate on day 2 with a grand fashion show featuring local designers of clothing and accessories, and live performances by local soca artists and a featured band.

PRIME promises to be the event of the year!